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Yes! 50 Scientifically Proven Ways to be Persuasive

Plot: This book presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Thinking, Fast and Slow

Plot: The author analyses two modes of thought; “System 1” is fast, instinctive and emotional; “System 2” is slower, more deliberative, and more logical. It examines emotional thought versus more logical thought and will literally change the way you think.

Predictably Irrational

Plot: The book explains the hidden forces that really drive how we make decisions, which are far less rational than we think, but can help us stay on top of our finances, interact better with others and live happier lives, once we know about them.

Priceless: The Myth of Fair Value

Plot: William Poundstone reveals the  hiddenpsychology of value. In psychological experiments, people are unable to estimate “fair” prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect.

Drive: The Surprising Truth About What Motivates Us

Plot: Reward “good” behaviours and punish “bad” behaviours – that’s the carrot-and-stick approach to motivation that most of us are familiar with. In “Drive”, Daniel Pink draws on four decades of scientific research to reveal the elements of true motivation – autonomy, mastery, and purpose.

The Art of Choosing

Plot: The book extensively covers the scientific research made about human decision making, showing you what affects how you make choices, how the consequences of those choices affect you, as well as  how you can adapt to these circumstances to make better decisions in the future.

Switch: How to Change Things When Change is Hard

Plot: The book presents many interesting stories of how change was successfully implemented, based on a behavioral psychology mental model of the Rider and the Elephant that was originally presented by psychologist Jonathan Haidt.

Stumbling on Happiness

Plot: This book examines the capacity of our brains to fill in gaps and simulate experiences, shows how our lack of awareness of these powers sometimes leads us to wrong decisions, and how we can change our behavior to synthesize our own happiness.

The Social Animal

Plot: A moving and nuanced intellectual  adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

Influence: Science and Practice

Plot: In a complex world where people are overloaded with more information than they can deal with, people fall back on a decision making approach based on generalizations, which in fact, can be exploited and effectively turned into weapons.